The Brand
Friendly & Connective
Jesus First
Contemporary yet uncompromising
Welcoming & Hospitable
Familiar & Authentic
Family Oriented
These are the words that you want to pop into your audience’s head whenever they think of Graceland Church. Any time that you are making a decision about your brand, whether it be posting something on social media or creating an advertisement, ask yourself – does this embody all of our brand's tone? By doing this, you’ll be able to make sure that every aspect of your brand is consistent, aligned and cohesive.
Refer to these words often because they direct two key actions for your target audience: (1) how you want to make people feel, and (2) what words that you want them to associate with your organization.
SCARLET
#E25050 (HEX)
226 / 80 / 80 (RGB)
0 / 89 / 70 / 0 (CMYK)
PANTONE P 55-6 C
LIME
#C2CF50 (HEX)
194 / 207 / 80 (RGB)
30 / 4 / 100 / 0 (CMYK)
PANTONE P 163-15 C
ROYAL BLUE
#4C88C5 (HEX)
76 / 136 / 197 (RGB)
76 / 36 / 0 / 0 (CMYK)
PANTONE P 106-6 C
HEX CODE & RGB
These types of color codes are specifically meant for web or digital use. You will use these whenever you are working on your website or creating a graphic for social media.
COLORS
ROSE
#F2BACC (HEX)
242 / 186 / 204 (RGB)
0 / 36 / 3 / 0 (CMYK)
PANTONE P 1895 C
LEMON
#FBED7A (HEX)
251 / 237 / 122 (RGB)
3 / 2 / 74 / 0 (CMYK)
PANTONE P 100 U
SKY BLUE
#9BD6F4 (HEX)
155 / 214 / 214 (RGB)
41 / 0 / 0 / 0 (CMYK)
PANTONE P 115-4 C
CMYK
CMYK is the most common and safest technique to use for print. You should use this for small print runs like marketing material or when you want to keep printing costs low.
TANGERINE
#EEA847 (HEX)
238 / 168 / 71 (RGB)
0 / 41 / 94 / 0 (CMYK)
PANTONE 7409 U
CHARCOAL
#30302E (HEX)
48 / 48 / 46 (RGB)
69 / 63 / 64 / 62 (CMYK)
PANTONE BLACK 7 C
CREME
#FAF8F2 (HEX)
250 / 248 / 242 (RGB)
1 / 1 / 4 / 0 (CMYK)
PANTONE P 1-1 C
A QUICK GUIDE TO USING BRAND COLORS
When it comes to using colors, there are different techniques that are used for web and print use. Each color for your brand has a specific set of codes – these allow you to reproduce that exact color for any situation. Here's a simple outline to help you choose the right ones –
PANTONE
Pantone is an ink company known for their precision color matching. You may want to use their colors for larger print runs or when color consistency is a priority. Keep in mind that they are more costly than CMYK.
TYPOGRAPHY
DISPLAY FONTS
Display typefaces are used to entice a reader into text copy or to announce important information. Uses include titles and headlines.
TEXT FONTS
Text typefaces are easy to read in long blocks of copy. They do not call much attention to themselves. Uses include large bodies of text.
LOGOS
MAIN LOGO
This is the main logo and should be used for most applications. It works best on horizontal/open spaces, for photo overlays, and anywhere that it can be a central highlight of your brand.
Min. Whitespace / 30 Pixels
You never want something to be too close or take away the focus from your logo.
Min. Width / 75 Pixels
Never make your logo smaller than these dimensions, otherwise it will be difficult to read.
SECONDARY LOGO A
This is your secondary logo and should be used as an alternate branding mark for narrow or low-height spaces, such as web headers.
Min. Whitespace / 30 Pixels
You never want something to be too close or take away the focus from your logo.
Min. Width / 70 Pixels
Never make your logo smaller than these dimensions, otherwise it will be difficult to read.
SECONDARY LOGO B
This is your main logo in badge form and can best be used as a stand-alone logo mark. It works best centered on canvases with large margins and can be considered for unique printing techniques like embossing, stitched patches, stickers, etc.
Min. Whitespace / 30 Pixels
You never want something to be too close or take away the focus from your logo.
Min. Width / 60 Pixels
Never make your logo smaller than these dimensions, otherwise it will be difficult to read.
WORDMARK
This is the wordmark and should be used for simple applications when the brand name needs to be identified in small areas without needing the full logo, for example on web or letterhead footers.
Min. Whitespace / 25 Pixels
You never want something to be too close or take away the focus from your logo.
Min. Width / 80 Pixels
Never make your logo smaller than these dimensions, otherwise it will be difficult to read.
Helpful Downloads
ONE-COLOR WHITE
ONE-COLOR BLACK
Email Signature
In Outlook, go to the Settings Gear. Choose “Mail” on the left side navigation. Choose “Compose and Reply” in the next side navigation. Click into the white box for email signature and your current signature will appear.
Format:
Your Name
(empty space)
Job Title (in Italics)
Graceland.Church (In Bold. Graceland is in Black. .Church is in blue. Link this text to https://graceland.church)
(812) 432-2234 - Office
(555) 555-5555 (Office Number first if using, then mobile number if using. Use parentheses for area code and a dash, not periods)
Font choice for all of it should be “Aptos Display”, size 14